Hi, I'm Tash. Online Shopping experiences, Customer Nurturing, Customer Loyalty specialist.

Focused on retention. Driven by design. Built for Shopify — I Create Premium Online Shopping Experiences for Lifestyle Brands ready to scale.

Welcome to the Studio.

Hi, I'm Tash

Online Shopping experiences,

Customer Nurturing,

Customer Loyalty specialist.

Focused on retention. Driven by design. Built for Shopify — I Create Premium Online Shopping Experiences for Lifestyle Brands ready to scale.

Welcome to the Studio.

I’m here to embolden brands with unmatched Shopify stores — where emotion meets precision, and the path to purchase is so seamless it feels inevitable.

Scroll for a glimpse into the process of creating your premium Shopify store..

Step 1. Discovery

Every amazing Shopify store built in the studio begins with a deep chat to let me in on the entirety of the brand's story — The whole narrative, encompassing all elements that make your brand what it is today. 

This discovery phase sets the tone for the project ahead, brings absolute clarity to our shared goals for your brand and gives us a chance to uncover any untapped potential within your brand.

Step 1. Discovery

Step 2. Strategy

Before we explore your creative vision further, we align on the bigger picture — your goals for the brand and the technical foundations that will support them.
I’ll study your brand guide to understand your goal positioning within your market, draw inspiration from your references and analyse competitors. We’ll explore your marketing approach, sales channels, loyalty programs and nurturing strategies to ensure we’re building complete e-commerce ecosystem.

From here, we shape the wireframe of your storefront that will evolve into your new Shopify theme — crafted with UX precision, conversion optimisation and tech integrations seamlessly blended — we land on a completely intuitive shopping experience.

Step 2. Strategy

Step 3. Design

Guided by our strategy, I translate insights into a design that captures your brand’s essence and speaks directly to your ideal customer. Every detail — from typography and colour palette to layout and imagery — is chosen not just for sharp aesthetics, but for purpose and impact. Your store becomes a visual embodiment of your brand’s vibe, value, and promise — an experience that feels instinctive and naturally inspires action from your customers.

Here, we craft more than aesthetics; we design a space where customers feel seen, understood, and cared for. This emotional connection transforms casual visitors into loyal brand advocates.

Step 3. Design

Step 4. Development & Handover

With designs refined, it’s time to bring it to life. Your store is built to a premium standard — fast, secure, accessible, SEO friendly, and optimised for conversion with ultimate product discoverability and a seamless customer journey. Every interaction across your theme is performance tested to ensure your brand delivers a flawless experience on any device.
Before handover, I prepare a practical guide that empowers your team to manage your online store with confidence moving forward. 

Finally, I provide dedicated launch support, standing by as your store goes live to ensure a smooth debut.
The result is more than a website — it’s a finely tuned, growth-ready ecosystem, built to elevate your brand for years to come.

Step 4. Development & Handover

Shopify Store Enhancement Services

How Brands on Shopify work with me in shorter sprints to elevate their existing online store with theme enhancements, improve their customer nurturing sequences and comms, or find the root cause of slow growth and glitchy systems..

1/6

Store Audit

1/6

Store Audit

A comprehensive audit examines how the store looks, how it works, how it performs, and how it scales. It’s equal parts design critique, technical health check, and strategic growth plan.

The Shopify Store Audit gives you clarity and direction. Over 3 phases we uncover what’s holding your store back, highlight opportunities for growth, and provide actionable recommendations — from design refinements and app optimisation to customer journey improvements. The result: a sharper, more strategic, and conversion-ready store experience.

From $1750 AUDBook
2/6

Shopify Shorts

2/6

Shopify Shorts

You don’t need a new brand, you don’t need a website overhaul or a new ecommerce store, but you need someone to help you fill in some gaps and build out customisations that are outside of your comfort zone and zone of genius.. This is where we work together to come up with a list of top priorities to bring your brand and/or website up to speed and collaboratively work through those until we fill in your gaps, design your custom content, answer your questions or set up your new systems.

This session is completed over 3 Phases:
Phase 1 - Plan & Design.
Phase 2 - Implementation & Feedback.
Phase 3 - Handover & Education.

From $2750 AUDBook
3/6

Klaviyo For Shopify

3/6

Klaviyo For Shopify

A high-performing store is only half the picture — the other half is nurturing the people who land there. With Klaviyo, we set up the essential email flows every e-commerce brand needs, helping you understand your customers on a deeper level and connect with them at every stage of their purchase journey.
It’s about understanding where they’re at so that you can send them the invitations they crave – the invitation to make that leap from keen lurker, to repeat customer, to loyal brand advocate.

Coming Soon

Advanced Shopify Services..

High end Shopify Services for brands ready to position themselves as market leaders, as well as web designers with a unique vision for their own clients Shopify store.

4/6

Custom Shopify Store

4/6

Custom Shopify Store

Custom Shopify is a strategically designed and built online store — crafted to shape first impressions, strengthen brand credibility, and inspire customer trust. Your store is more than a sales channel; it’s a digital environment where your brand story, design, and user experience come together to drive connection and conversion.

With a focus on thoughtful design, seamless UX, and a streamlined tech stack, Custom Shopify gives you the opportunity to not only attract more visitors but to nurture them into loyal customers. This is the investment that turns your website into your hardest-working brand asset.

From $17,500 AUDBook
5/6

Shopify Theme Development for Designers

5/6

Shopify Theme Development for Designers

Shopify Development for Designers is a collaborative service for brand and web designers who want their creative vision for their clients stores built on a semi-custom or full custom Shopify theme.

I transform your mockups into high-performing Shopify stores built to premium standards — with the option to extend into strategy, consultation, and launch support for your clients.

From $7700 AUDBook
6/6

Shopify Plus Consultation

6/6

Shopify Plus Consultation

A tailored consultation service to help you harness Shopify Plus.

Designed for high-growth and enterprise brands, Shopify Plus offers advanced checkout customization, B2B capabilities, and scalable multi-store solutions built for global expansion. From personalised customer journeys to powerful automation and seamless integrations with your tech stack, Shopify Plus gives you the flexibility to scale faster, sell smarter, and operate more efficiently.

Coming Soon

Client Love Notes

Natasha is a fantastic web developer I’ve had the pleasure of working with over the last few months on the new website for Happy Way.
Natasha is incredibly knowledgeable about apps, plugins, and all things web development.
She’s thorough, efficient, and someone I trust completely.

Morgan – Happy Way.