Custom Shopify
Custom Shopify
Custom Shopify Theme.
Timeline: From 8 Weeks.
From $17,500 AUD
For brands ready to create a completely unique online home that facilitates deeper connection, higher conversion and larger impact in the market.
Custom Shopify is a carefully executed, completely tailored store design and build - An online experience designed to captivate your visitors, elevate your brand’s value, and drive customer loyalty.
Your store will blend compelling storytelling with conversion-focused UX, powered by a streamlined tech stack that enhances the customer journey and simplifies your operations, ideally increasing profitability.
Custom Shopify is for brands ready to move beyond a DIY store that no longer reflects their value, nor supports their vision – Those ready to level up, take retention seriously and make a bold statement in their market.
Complete With:
- General store setup and assistance with logistics
- Installation of fitting 3rd party Apps to achieve ultimate store functionality and customer nurturing
- Custom design & development of your very own, unique Shopify storefront.
- Handover documentation and support tutorials for custom features and best practices
- Launch support
- 30 Day post launch check in.
Exclusions:
- Purchase of Font Licences, stock images, icons or other graphics (if required)
- Shopify Subscription
- Email/SMS Marketing Provider (if required)
- App Subscriptions (if required)
- Copywriting (if required)
- Website Legals.
“Natasha brought our vision to life. She created wireframes and initial design concepts that aligned perfectly with our brand, and her deep understanding of UX/UI and SEO ensured we weren’t just getting a beautiful new website, but one that performs..”
Morgan – Happy Way
This is more than a frontend website build — it’s a complete e-commerce ecosystem crafted to intrigue, excite, and educate your customers from the moment they enter. Your brand story is woven into every interaction, with products championed in a way that creates instant emotional connection and elevates perceived value from the get-go.
Built with your business model in mind, your store will run on a tidy, streamlined tech stack, with platforms hand-picked for their ability to enhance the customer journey before, during, and after purchase — while also simplifying operations for you and your e-commerce team.This is a service for brands ready to move beyond DIY. For founders who take conversion optimisation and customer retention seriously. For those determined to push their brand to its full potential, stand apart from competitors, and make waves in their market with a truly bespoke Shopify experience.
The result? A premium online store that not only attracts your ideal customers, but keeps them coming back — a platform built to drive growth, loyalty, and lasting impact.
Scroll for a glimpse into the process of creating your premium Shopify store..
Step 1. Discovery
Every amazing Shopify store built in the studio begins with a deep chat to let me in on the entirety of the brand's story — The whole narrative, encompassing all elements that make your brand what it is today.
This discovery phase sets the tone for the project ahead, brings absolute clarity to our shared goals for your brand and gives us a chance to uncover any untapped potential within your brand.
Step 1. Discovery
Step 2. Strategy
Before we explore your creative vision further, we align on the bigger picture — your goals for the brand and the technical foundations that will support them.
I’ll study your brand guide to understand your goal positioning within your market, draw inspiration from your references and analyse competitors. We’ll explore your marketing approach, sales channels, loyalty programs and nurturing strategies to ensure we’re building complete e-commerce ecosystem.
From here, we shape the wireframe of your storefront that will evolve into your new Shopify theme — crafted with UX precision, conversion optimisation and tech integrations seamlessly blended — we land on a completely intuitive shopping experience.
Step 2. Strategy
Step 3. Design
Guided by our strategy, I translate insights into a design that captures your brand’s essence and speaks directly to your ideal customer. Every detail — from typography and colour palette to layout and imagery — is chosen not just for sharp aesthetics, but for purpose and impact. Your store becomes a visual embodiment of your brand’s vibe, value, and promise — an experience that feels instinctive and naturally inspires action from your customers.
Here, we craft more than aesthetics; we design a space where customers feel seen, understood, and cared for. This emotional connection transforms casual visitors into loyal brand advocates.
Step 3. Design
Step 4. Development & Handover
With designs refined, it’s time to bring it to life. Your store is built to a premium standard — fast, secure, accessible, SEO friendly, and optimised for conversion with ultimate product discoverability and a seamless customer journey. Every interaction across your theme is performance tested to ensure your brand delivers a flawless experience on any device.
Before handover, I prepare a practical guide that empowers your team to manage your online store with confidence moving forward.
Finally, I provide dedicated launch support, standing by as your store goes live to ensure a smooth debut.
The result is more than a website — it’s a finely tuned, growth-ready ecosystem, built to elevate your brand for years to come.
Step 4. Development & Handover
Custom Shopify FAQs
Q: Can I edit the theme myself?
A: Yes, you will be able to use your theme editor to update copy, colours, images and other media, rearrange sections within page templates, duplicate page templates and re-use sections designed and built for you. The only limitations you will come across when editing theme content are on your cart, customer account, checkout and post-purchase thank you pages – Shopify separates these settings into the Checkout & Accounts Editor where you will notice less customisation options for these important pages unless you are on a Shopify Plus plan.
Q: What is the difference between Custom Shopify and the Complete Shopify Service?
A: Custom Shopify vs. Complete Shopify:
Custom Shopify = Luxury, bespoke, long-term investment
Complete Shopify = Fast-track, semi-custom, premium but accessible
Whether you’re a new lifestyle brand launching with intention or an established brand ready to scale, I offer two tailored approaches to building your Shopify store. Both are grounded in strategy, UX, and conversion-focused design — the difference lies in how bespoke the process is. Custom Shopify delivers a fully one-of-a-kind build, while Complete Shopify offers a semi-custom fast-track solution at a fraction of the cost.
Client Love Notes
When it came time to rebuild our Shopify store, Natasha brought our vision to life. She created wireframes and initial design concepts that aligned perfectly with our brand, and her deep understanding of UX/UI and SEO ensured we weren’t just getting a beautiful new website, but one that performs.
Her organisation throughout the project was exceptional. Using her ClickUp board, we always knew exactly what tasks were a priority and what we were responsible for, which kept the entire process running smoothly.
One of the standout deliverables was Natasha’s handover guide. It’s incredibly detailed and includes links to videos she personally created for us with step-by-step instructions. We still reference it regularly and it’s saved us countless support requests.
Throughout the process, Natasha was patient and approachable. Even when we asked questions that were likely already answered in ClickUp, she took the time to explain everything clearly and simply.
Since launching the site, we’ve gone back to Natasha twice for additional features, and she’s been quick to deliver exactly what we needed every time.
We’re so glad we found Natasha. Her expertise, organisation, and communication made the entire process stress-free, and we couldn’t recommend her highly enough to anyone looking for a web developer who genuinely cares about delivering a high-performing, user-friendly website.
Morgan – Happy Way Australia