Studio offerings have been meticulously crafted for the specific and common needs...
$0.00 AUD
Comprehensive Store Audit
From $1750 AUD
Pinpoint what’s holding your store back — and map the path to scalable growth.
If you know your Shopify store isn’t performing at its best but you’re unsure where to begin — this service is for you. Perhaps growth has plateaued, conversion rates feel stagnant, the user experience isn’t sharp enough, or your store’s aesthetic isn’t reflecting the true value of your brand. A Shopify Store Audit reveals the root causes behind these challenges and maps out a clear path forward.
Your audit will be quoted on enquiry and depends on the number of pages, size of your product catalogue, customisations, and the complexity of your tech stack. To give you an idea of your investment before enquiring, here’s a top-level guide to help you understand where your store may be positioned.
The Audit process remains the same, while the depth varies by store.
Ideal for:
Stores with fewer than 100 products and a lean tech stack.
Newer brands wanting expert eyes on their foundations before scaling.
Scope:
A focused audit of your Shopify store designed to give you quick clarity on what’s holding you back and how to move forward with confidence.
Investment & Timeline:
From $1,500 AUD + GST
Delivered in ~5 business days
Ideal for:
Stores with 100+ products and/or a complex tech stack.
Established brands looking to unlock higher conversions, retention, and growth.
Merchants considering a redesign and wanting clarity on where to invest.
Scope:
An end-to-end audit across every layer of your e-commerce ecosystem. You’ll receive in-depth analysis of your UX, customer journey, SEO, technical health, and app stack, along with actionable recommendations and design mockups for the future.
Investment & Timeline:
From $3,900 AUD + GST
Delivered over 2–3 working weeks.
Phase 1: Access & Audit – I review your store’s design, structure, and systems.
Phase 2: Curate Findings & Improvement Plan – Issues and opportunities are curated into a clear plan for optimisation.
Phase 3: Presentation & Next Steps – You receive a comprehensive presentation of findings, complete with actionable recommendations and visual examples to guide your path forward.
This is a comprehensive merchandising and systems audit designed to uncover opportunities for improvement across your store. You’ll receive a detailed presentation of findings, complete with tailored recommendations and visual mini mockups that help you see what’s possible. The goal is to give you clarity — to prune what’s unnecessary or underperforming, improve product discoverability, realign your design with your brand, and orchestrate a more intentional customer journey. The outcome is a roadmap to higher conversion rates and a stronger, more cohesive user experience from first impression through to post-purchase nurturing.
Scroll for a glimpse into the Shopify Store Audit process, delivered over 3 phases
Every audit begins with access to your Shopify store and supporting tools, so I can review your site from both the customer’s perspective and the back-end. I evaluate design, usability, and technical performance, checking how your store looks, how it works, and how it scales. This includes a UX/UI review, conversion flow assessment, top-level SEO checks, and a full audit of your theme and apps to identify what’s helping and what’s holding you back.
With the analysis complete, I distil the findings into a clear improvement plan. Issues are categorised by priority and complexity, highlighting quick wins as well as deeper opportunities. Alongside recommendations, I create mini design mockups where relevant, helping you visualise what an optimised version of your store could look like. The goal here is clarity: to show you not just what needs fixing, but what’s possible.
The audit concludes with a presentation of findings, delivered in a format that is easy to understand and act on. Together, we review the opportunities for pruning unnecessary or underperforming elements, refining your tech stack, improving product discoverability, and sharpening your brand alignment. You leave with a prioritised roadmap of actionable next steps, equipping you to make informed decisions about the future of your store — whether you choose to implement improvements yourself, or partner with me for the next phase of your growth.
A: The audit is suitable for both. For new brands, it ensures you’re setting strong foundations before scaling — helping you avoid common pitfalls and design a store with intention from day one.
For established brands, it uncovers opportunities to refine what’s already in place, prune what’s no longer serving you, and identify growth pathways for higher conversions and retention.
A: Implementation isn’t included in the audit itself. The goal of the audit is to provide you with clarity, strategy, and a prioritised roadmap of improvements. That said, many clients choose to move into a design or development phase with me after their audit, where I can implement the recommendations directly.
You’re also free to use the findings to guide your own team or another provider.
A: Yes — but with a focus on internal SEO as it relates to your Shopify store and theme. I review essentials such as site structure, metadata, heading hierarchy, schema, alt text, and internal linking to ensure your store is technically sound and supporting discoverability. That said, I’m not an SEO specialist. If you’re seeking deep keyword research, backlink strategies, or broader content marketing insights, I’d recommend pairing this audit with an SEO professional. My role is to ensure your store itself is optimised to make the most of that work.
A: Not directly. The audit is focused on your store itself — design, UX, SEO, systems, and apps — rather than paid ads or campaign performance. However, I do review the way your store supports your marketing activity. For example, I’ll highlight whether your landing pages are optimised for conversions, whether your site communicates your brand story effectively, and whether your customer journey supports nurturing after acquisition. In other words, I look at how well your store is prepared to maximise the results of your marketing investment.
A: Your audit will be quoted on enquiry and depends on the number of pages, size of your product catalogue, customisations, and the complexity of your tech stack. The Audit cost ranges from $1500 - $3900 AUD +GST.
A: As with pricing, the timeframe depends on the number of pages, size of your product catalogue, customisations, and the complexity of your tech stack. An estimated timeline will be provided in your quote. Please note that delays in providing required permissions, information, or input from any third-party services may impact the agreed deadlines.
The audit can take anywhere from 5 working days to 2-3 work weeks.
Working with Natasha has been such a seamless and positive experience for our team at Happy Way.
We first engaged Natasha for a website audit, which gave us a clear picture of where our website needed improvement. The audit included heat mapping to understand customer behaviour and identify sticky points, which was invaluable for deciding what changes would have the biggest impact. This process really set the foundation for our next steps and gave us confidence that we were making data-backed decisions.
Morgan – Happy Way Australia
