The Paper

Discover every issue of The Paper by NP Studio — a collection of articles dedicated to helping lifestyle brands do Branding and Ecommerce better.

Issue 1: Product Discoverability

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Your Customers Are Shopping In ChatGPT — Is You...

The global AI market is projected to reach $757.6 billion USD in 2025 and expected to surpass $1.8 trillion USD by 2030. The e-commerce and retail sector accounts for a significant...

Your Customers Are Shopping In ChatGPT — Is You...

The global AI market is projected to reach $757.6 billion USD in 2025 and expected to surpass $1.8 trillion USD by 2030. The e-commerce and retail sector accounts for a significant...
Nail Visual Merchandising On Your Shopify Store

Visual merchandising is one of the richest areas of product discoverability because it’s where UX, conversion strategy, and brand storytelling intersect. Through intentional visual merchandising we can guide the customer’s...

Nail Visual Merchandising On Your Shopify Store

Visual merchandising is one of the richest areas of product discoverability because it’s where UX, conversion strategy, and brand storytelling intersect. Through intentional visual merchandising we can guide the customer’s...
SEO-Friendly Product Metadata On Your Shopify S...

Metadata is the bridge between your Shopify store and how both customers and search engines understand it. It ensures that your products aren’t just presented well on-site, but are also easy...

SEO-Friendly Product Metadata On Your Shopify S...

Metadata is the bridge between your Shopify store and how both customers and search engines understand it. It ensures that your products aren’t just presented well on-site, but are also easy...